Tuesday, May 22, 2007

Businesses with Values

Jeff and I were fortunate enough to attend a class and discussion at the Stanford Business school this morning. The class was engaged in a case study of Wild Planet Toys, a SF based toy company founded by Danny Grossman. During the class, one of the recurring ideas raised revolved around Wild Planet's core values of respecting kids and adults, and producing toys and games that promote non-violent play and encourage exploration. Many of the students in the class were curious/impressed with how Wild Planet has retained its core values through significant growth and how it has remained true to its vision in all of the toys it has produced.

Like Wild Planet, Jefunira Camp was founded on a very clear set of values, and continues to promote non-competitive, inclusive activities that encourage social and emotional growth in children. As we begin to grow and expand, we're looking to companies such as Wild Planet for guidance on how to expand a business without compromising the values it was founded on. As always, we welcome thoughts from the community on how to do this!

No comments: